Standing below an early concept logo, from left to right:
The Warner Brothers -- Yakky, Smakky & Wakky -- and their little friend.

Although Steven Spielberg Presents Animaniacs made its television debut on September 13, 1993, it obviously had been in production for a while before that. Even before the production began, though, there was the thought process: What characters will be in the show? What will they be like? What will they be called? Some ideas were abandoned before production, while others evolved from their initial concepts into what we all saw on the screen.

Take the Warners themselves for instance. If you think that prototype form seen above is strange, imagine them all as ducks! Yes, the initial concept was for the stars of Animaniacs to be ducks.

At this time, Disney had Darkwing Duck and Ducktales, and of course Warner Bros. had a popular character in Plucky Duck from Tiny Toon Adventures. This led Tom Ruegger and Steven Spielberg into thinking, "Ducks have been done to death," as Ruegger was quoted in a 1993 Animation Magazine, and has said in other conversations.

The transformation into the nondescript animated ink blot characters began with simply putting a big red nose on the bill of the duck prototype. Once the basic character design was set, there still was the question of who they would be. Initially, the thought was for them to be cousins. Ruegger has said that he looked out of his office window in Sherman Oaks (Warner Bros. Animation was on the 11th floor of a large building at the time), saw the WB water tower in Burbank off in the distance, and had an epiphany: Call them Warner Brothers, and have them live inside that tower!

For character traits, Ruegger looked no further than his own three sons -- Nate, Luke and Cody. They were the basis of Yakky, Smakky and Wakky. Obviously, Yakky was a chatty one. Smakky, as the name and image above suggests, was an ill-tempered character. Ruegger said during Animania IV that Luke had been going through a phase at the time where he was slapping people. Wakky was to be the odd one, full of energy and able to pull anything out of his sack.

So who's this little girl character with the three boys? I've never heard a name for this character (fans have dubbed her "Proto-Dot"), but as I recall, she was not related to the brothers. My supposition, based on the model sheet above and just her apparent age, is that she was smitten with Wakky, though I would doubt that Wakky would want anything to do with girls. Some comic potential there, perhaps.

Of course, things changed! It's pretty straightforward that Yakky became Yakko (and they gave the kid some clothes, for heaven's sake). For the creation of Wakko, it's obvious that elements of both Smakky and Wakky were merged. He still has the ill-tempered streak, though certainly smacking wouldn't be tolerated by the network censors, so the large wooden mallet would have to suffice. He also, however, has the wackiness. Physically, he took the dangling tongue of Wakky as well. Perhaps this is why Wakko was so popular; he simply had more traits, being a convergence of two characters.

Without really knowing what traits Proto-Dot was meant to have, it's difficult to say if any of Cody Ruegger's traits were left for her to have, or if they all went to Wakko. In 1995, Tom Ruegger said, "Initially, Cody was upset that he got turned into a girl, but now he loves Dot." Whether that's a reference to character traits or simply the switch to making Dot one of the siblings, I don't know.

Many of the Warners' routines came straight from the Ruegger household, e.g., "I don't want to hear another peep out of you!" / "Peep! Peep! Peep!" Certainly, living with three children the approximate ages of the characters in the show provided a wealth of material for Ruegger to use.

Even after Yakko, Wakko and Dot were finalized as characters, there still were traits left to figure out, and ideas that wouldn't make it. Larissa Norman and Emily Shoop bought a copy of a December 1991 revision of the Animaniacs writers' bible. I had hoped to make an HTML version in time for this page, in the interests of readability and download speed, but I'm not going to finish typing the whole thing. So I'll send you to a link on Larissa's page: Animaniacs Bible.

In it, you'll see some sample dialogue for the characters which never was used. I'm sure that the idea of Dot accusing people of "sexual harrassment" didn't go over well with the censors for Fox Kids.

There's a note also about hoping for Steven Spielberg's influence to bring in celebrity guest stars to voice their own caricatures. This didn't happen probably because Spielberg was in Europe filming Schindler's List.

On the final page, there's a list of the "franchises" -- some you'll recognize, but many you won't! Even at this later stage, there were some character ideas kicking around. Let's go over them, and, after that, mention some franchise ideas which already were abandoned before this version of the bible was written.

Note the presence of Mindy & Buttons. The story goes that Steven Spielberg had model sheets of potential franchises scattered about at home as he was deciding what to approve and what to disapprove, when his young son pointed at Mindy and said, "She's cool." Just like that, Mindy & Buttons were in.

Obviously, the names of the Goodfeathers hadn't yet been finalized, as they were at this stage called Frankie, Joey Z and Gary (Bobby, Pesto and Squit?).

The Hip Hippos are fairly high on the list here, though they are named John and Martha. Apparently the idea to have them as rich foreigners hadn't come to mind yet, which would give rise to their new names, Flavio and Marita.

A note of "(HOLD)" is listed here for Bossy Beaver & Doyle. This franchise never made it. I'm not sure why. I haven't heard any details about this franchise yet. For example, who was Doyle? What kind of creature? Was he a companion or a foe?

Minerva Mink apparently first was called Marilyn Mink -- perhaps the intent was to make her more like Marilyn Monroe. Newt was planned as a regular foil for her (or would that be the other way round?), so it was no fluke that he reappeared in later episodes.

I have heard nothing of The Fleas other than those two words written in the character list. The supposition comes to mind that it would be a continuation for the flea characters introduced in a Tiny Toon Adventures episode.

Clyde & Egghead Jr. -- the same Egghead Jr. seen in the Foghorn Leghorn cartoons and again in Tiny Toons? Most likely. I'm not sure who Clyde would have been, though.

Mr. Skullhead was meant to be a regular franchise!

Not only do I not know what La Tidga was supposed to be; I also don't even know what it means! As far as I can tell, it's not Spanish or Italian ...

That's the end of the character list from that December 1991 revision of the writers' bible, but there were other ideas which had been abandoned before that.

As The Petri Dish Turns was conceived as a soap-opera parody, following the lives of microscopic organisms, and the complications that cell division might have on a relationship. There may have been some amusing things to do with that, but perhaps it would have required too much exposition, or wouldn't have been fast-paced enough. Whatever the reason, this concept didn't go far.

Nipsy & Russell were to be two raccoons. Whether the idea was to have the comedian Nipsy Russell do their voices, or for their voices to be based on him, or their routines to be based on him, I don't know. Perhaps it was doomed over the fear of backlash for naming a pair of raccoons after a black comedian ("coon" used to be word for a stereotypical black character, sort of the black equivalent of "redneck"). Certainly, having any black character or "black-sounding" character in a cartoon is tricky, because if the character is ever shown to be incompetent, stupid or villainous, the backlash would be severe. Unfortunately, there has to be a double standard in broadcasting (kids' programming especially), because the issue of race is still very sensitive. (For example, if you have seen the American version of Whose Line is it Anyway? you will have seen Wayne Brady, a black performer, imitate many white actors and singers. On the other hand, the white performers never imitate any black actors or singers, because it would be construed as racist.)

Well, this is all I can think about, off the top of my head, for the moment! Let me know if there is anything I "forgot"...
8 September 2003